Identity, packaging and collateral materials for Envira — a water company based out of Kerala. The logo is designed to embody their ethos of visualizing clean, refreshing water.
A minimalist wordmark logo, crafted with a rounded semi-serif font. This typeface evokes the gentle curve of a water droplet. The lack of additional elements reinforces the brand's focus on simplicity and purity.
The color chosen for Envira is a thoughtful one. A shade of purple is used, symbolizing both purity and a touch of uniqueness. This sets Envira apart from the crowd of water brands, while still conveying the core value of clean, refreshing hydration.