Brand Identity for a menstrual cup brand
MLA M.K. Muneer launches a program in Koduvally that aims to equip young women with menstrual cups promoting a healthy, sustainable and comfortable period experience. Go Girl, an inspiring project focuses on menstrual health and hygiene within his constituency.
The brand logo bursts with youthful energy, featuring vibrant illustrations that perfectly embody the spirit of "Go Girl." This visual representation goes beyond simply showcasing menstrual cups; it signifies a movement toward period positivity and self-confidence. It encourages young women to embrace this natural part of life and "go" boldly through their days.
The signature color is a captivating shade of purple. This choice is deliberate, the welcoming tone of purple creates a safe space for open conversations about menstruation, breaking down stigmas and fostering support.