In crafting the brand identity for Lallummas, a renowned restaurant in Dubai offering authentic Indian cuisine, our goal was to capture the essence of its culinary experience. To begin, we immersed ourselves in Lallummas's atmosphere, understanding its reputation for exceptional food and ambiance.

For the logo, we chose a running style font to evoke a sense of nostalgia, reflecting the restaurant's focus on timeless flavors and dining experiences that create lasting memories.

Through the combination of the running style logo and the tagline — “memories re-served”, we aimed to create a visual identity that not only represents Lallummas's commitment to quality and tradition but also resonates with its customers, inviting them to experience the nostalgia and warmth of its culinary offerings.