Identity design for a polyclinic in Tanzania. Medinova, a brand-new polyclinic in Dar es Salaam, was ready to launch with a logo that reflects its ethos.
The logo utilizes a clean sans-serif typeface, symbolizing the clinical precision and clarity that patients can expect at Medinova. Motif Inspired by a blooming flower, the logo represents the flourishing health and well-being that Medinova strives to cultivate for its patients. This floral element also embodies themes of humanity and unity, signifying the collaborative approach to healthcare offered by the polyclinic.
The color combination of blue and gold evokes a sense of trust and professionalism, commonly associated with hospitals and healthcare settings. The blue conveys a feeling of security and calmness, while the gold exudes a sense of quality and care.