Olive Books

Kutiana, being a brand targeting children and young-age group, captures everything fun, enlightening and joyous. The identity for Kutiana consists of a logo symbolizing a baby elephant highlighting the meaning of the brand name along with a striking cheerful typography. The stand-alone icon can be well connected with children and is easily memorable leaving an impactful impression in the mind of the viewer.

The accompanying typography is also a minimalized version of the existing one, with a colour scheme of black and white inspired by the text type found in literature and publications. This colour palette is created to stand out everywhere as well as to provide a soothing visual experience.
Read more