Designing the brand identity for Solubles, a nut seller in Kerala and GCC, involved a creative process aimed at capturing the essence of the brand's offerings. To begin, we focused on understanding Solubles' product range, which primarily includes cashews, almonds, and pistachios, known for their premium quality.
For the logo, we opted for a playful typography that visually represents the nuts sold by Solubles. We also incorporated pastel colors into the design to reflect the brand's playful nature, adding a touch of vibrancy and freshness to the overall identity.
The use of pastel colors was intentional, as they evoke a sense of fun and light-heartedness while still maintaining a sophisticated appeal. This color palette was chosen to resonate with Solubles' target audience, creating a visually appealing and memorable brand identity that stands out in the competitive nut market.