Brand identity for Von Hoffen, an eyewear brand from Kerala, our goal was to develop a logo that reflected its unique style and heritage. To begin, we explored the brand's identity and its inspiration, drawing insights from its vision and values.
For the logo, we drew inspiration from classic and vintage designs, taking cues from iconic brands like Vespa. The running letters format was chosen to evoke a sense of timeless elegance and sophistication, aligning with Von Hoffen's positioning as a brand with a rich heritage and distinctive style.
Through the combination of vintage inspiration and the running letters format, we aimed to create a logo that not only captures the essence of Von Hoffen's brand identity but also reflects its commitment to timeless style and quality. By carefully considering the brand's heritage and design inspiration, we sought to establish a visual identity that effectively communicates Von Hoffen's unique positioning in the eyewear market.