When developing the brand identity for Von, a multi-branded eyewear retailer, we aimed to create a logo that resonates with its focus on eyewear while remaining adaptable to various applications. To begin, we delved into Von's unique position in the market as a retailer offering a wide range of eyewear brands.
For the logo, we incorporated a subtle graphic of an eye into the typography to visually represent Von's core product – eyewear. This design choice not only reflects the brand's identity but also creates a visual connection with its customers, conveying its specialization in eyewear products. Opting monochromatic color scheme ensures that the logo remains versatile.
Through this strategic approach, we sought to establish a visual identity that communicates Von's expertise in eyewear retail while maintaining a cohesive and adaptable brand image.