Shobhika “Celebrating Womanhood”: A Campaign Celebrating Beauty in Diverse Roles
This International Women's Day (IWD), Shobhika Wedding Mall, Kozhikode
took a refreshing break from tradition. Partnering with the Indian Dental
Association (IDA), they hosted a fashion show on March 8th. Instead of
featuring typical models, they chose 13 dentist-models to showcase their
style and grace.
Yara Communications, the creative partner for the event, collaborated
closely with Shobhika to bring their vision to life. Together, we launched
#SlayYourStory digital campaign, managing all creative aspects aiming to
celebrate women across all walks of life.
More Than a Campaign: A Celebration of Womanhood
This event wasn't just a marketing campaign; it was a conversation starter.
Shobhika looked beyond fashion to celebrate the multifaceted beauty of
womanhood – a tapestry woven with calmness, bravery, dedication, and
undeniable diversity. The message was clear: you are more than what you
wear. You conquer every role you play, and Shobhika celebrates the
strength and spirit you bring to it all.
A Day Filled with Laughter and Camaraderie
The ladies truly stole the show! Many, with a playful twinkle in their eyes,
donned wedding attire again, a delightful nod to a special day. The air
crackled with excitement and laughter as they waited their turn, clutching
dupattas and reminiscing about their special days. It was a simple yet
powerful celebration of women and the unique roles they play.
Amplifying the Message Through Digital Storytelling
To further amplify this message, Shobhika adopted a multifaceted digital
strategy. This comprehensive approach included a captivating
behind-the-scenes (BTS) video, a stunning photoshoot, and engaging
social media reels. Through this collaborative triumph, Shobhika and the
IDA successfully orchestrated a truly exceptional Women's Day event. The
campaign not only celebrated the brilliance of women in dentistry but also
served as a powerful testament to the multifaceted achievements of
women everywhere.