ISM (Ithihadu Shubbanil Mujahideen) is a youth wing established in 1967 with an objective to teach youth about the messages of the Quran and of Muhammed. Since formation, they have been dedicated to conducting youth oriented campaigns, seminars and conferences on social issues. These events are pre-planned and executed annually.

For the 2023 mujahid conference, they wanted an identity that represents the event and aligns with their core values. We designed a free hand style logo that features interconnected letters symbolising the organisation’s unity and bond between their members. The flowing design evokes a waving flag, conveying a sense of movement and progress.

The colours scheme uses a dynamic purple and orange gradient, reflecting the organisation’s energetic attitude. This vibrant combination aims to resonate with the younger generation.