TMWA (Thalassery Minority Welfare Association) is a charitable organisation dedicated to providing healthcare facilities and shelter for the aged. They collaborate with hospitals to conduct various programs benefiting patients with cancer and other chronic illnesses. They have set up diagnostic centres, palliative care facilities, medical laboratories and old age homes to support those in need.
While designing, we steered away from cluttered visual elements to achieve a clean and minimal look.
We came up with a typographic logo where the letters are interconnected, visually depicting the importance of building connections with a bold typeface symbolising its strong commitment.
The colour palette uses a gradient of orange and yellow. These colours are associated with happiness and recovery, perfectly aligning with TMWA's core values.
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